Who We are
Our team combines deep product, technology, education, and operational expertise with lived global experience.
Together, we are building a scalable, trusted children’s platform designed for long-term growth, strong retention, and defensible differentiation.
Sonja
Co-Founder & CEO
Sonja brings 20 years of experience in digital experience and B2B SaaS, advising and leading go-to-market and growth for global tech companies. As Co-Founder and former President of the MACH Alliance, she helped drive early adoption of composable architectures worldwide. As a mother of three, she brings lived conviction around trust, safety, and meaningful digital products for children.
At Unomundi, Sonja leads vision, commercial strategy, and partnerships.
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Colin
Financial Advisor
Colin Adams is a Chartered Accountant with over 20 years of board-level CFO experience. He led the finance function for the launch of Harry Potter at Bloomsbury, and has since driven IPOs, acquisitions, and large-scale cost transformations.
At Unomundi, Colin brings deep expertise in governance, capital discipline, and scaling creative and media businesses.
Matt
Co-Founder & COO
Matt Bradbeer is a repeat founder and operator with 20 years of experience building and scaling B2C and B2B digital products across tech, retail, and publishing. He has led platforms from idea to scale and exit. As a father of four, he brings strong conviction around trust, safety, and execution.
At Unomundi, Matt leads operations and delivery.
Edgar
Co-Founder & Lead Art Director
Edgar Bittencourt brings 15-plus years of AAA game and art direction experience. After training in graphic design and CGI, he worked with leading studios including MTV and Nickelodeon, before spending 16 years at Ubisoft as Senior Art Director. He led large creative teams and shipped global titles including Anno, The Settlers, and Silent Hunter across multiple platforms.
At Unomundi, Edgar ensures world-class production quality and engagement-driven design.
Alessandro
App Delivery Lead
Alessandro brings 15 years of experience leading software engineering and app delivery across native and web platforms. He has driven complex, cross-functional product delivery in high-scale environments, including roles at Commerce Layer and EY. As a parent, he brings a strong focus on reliability, quality, and child-safe execution.
At Unomundi, Alessandro leads technical architecture & platform development.
Siana
Curriculum Lead
Siana brings extensive experience in learning design, sensory-based education, and social-emotional development, from years of working across Europe, Africa, Asia, and North America.
At Unomundi, Siana leads curriculum development, shaping how children form their first learning relationship with Una. She ensures every interaction is developmentally appropriate, emotionally safe, and culturally informed, supporting trust with parents and long-term engagement with children.
Lucy
Creator of Una
Lucy is the artist who brought Una to life at only 9 years old.
Their original sketch of a curious fairy transformed into the beloved guide at the heart of Unomundi, sparking a movement to help children fall in love with the world.
Bronagh
Operations Lead
Bronagh brings over 30 years of experience supporting senior leadership across financial services, public sector, and IT environments.
At Unomundi, she leads operational structure and coordination across a globally distributed team, ensuring efficiency and enabling the company to scale without operational friction.
Nicolas
Agentic AI Lead
An industrial engineer who spent 7 years at Schneider Electric before founding Realycs, an AI automation consultancy for industrial SMEs. Nicolas brings rigorous systems thinking and real-world operational excellence to Unomundi's AI development.
At Unomundi, Nicolas architects the AI systems that power Una's personalized learning at scale. His expertise ensures Unomundi can deliver consistent, safe AI experiences to millions of children while maintaining operational efficiency.
Sara
Behavioural Scientist
Sara is a behavioural scientist who brings 17 years of experience across companies, including Shopify, Expedia, and Unit4. Sara is an Oxford-certified AI ethicist and ISO/IEC 42001 auditor. She holds a master's in behavioural science and is pursuing a PhD in Psychology and AI.
At Unomundi, she ensures AI systems are ethically sound, psychologically informed, and compliant - protecting brand trust and reducing regulatory and reputational risk.
Nour
Digital Marketing Manager
Nour is a digital marketing specialist with 3 years of experience across publishing, FMCGs, tech startups, and app-based products. She manages Unomundi’s digital presence across platforms.
At Unomundi, Nour manages Una’s video and social presence, supporting a direct, age-appropriate connection with children while maintaining clarity and trust for parents. Her work supports early brand awareness and engagement as the platform grows.
Daniella
Operations Assistant
Daniella is an experienced Virtual Executive Assistant with a background in Library and Information Science. She supports leadership and operations by maintaining structure, coordination, and clarity across time zones and workflows.
At Unomundi, Daniella ensures leadership focus remains on growth, partnerships, and execution, while day-to-day complexity is handled efficiently.
Sophie
Classroom Advisor
Sophie is a primary educator with nine years of classroom experience. She advises Unomundi on learning design, engagement, and age-appropriate interaction based on real classroom dynamics.
Her input ensures the product aligns with how children actually learn - reducing risk, increasing usability, and strengthening credibility with parents and educators.
Sebastian
Gaming Advisor
Sebastian is a senior games industry executive with experience leading teams of 150+ and delivering over €300M in ARR across his career. His background includes senior roles at Ubisoft Blue Byte on franchises such as The Settlers and Rainbow Six Siege.
At Unomundi, he advises on gamification, engagement loops, and retention strategy - critical levers for monetisation and long-term platform growth.
Debbie
Resident Cultural Anthropologist
Debbie is a cultural anthropologist with master’s degrees and deep experience working across Latin American and Asian cultures. She has built businesses and educational initiatives centred on cultural storytelling and representation.
At Unomundi, Debbie safeguards cultural accuracy and authenticity - strengthening product credibility, global relevance, and long-term brand trust.
Saja
UI/UX Designer
Saja is a UI/UX designer with 6+ years of experience transforming ideas into compelling visual products. She has worked with global clients and startups, guiding mobile and web products from zero to launch, and brings additional expertise as a UX consultant focused on analysing and improving user experiences.
At Unomundi, Saja shapes every interaction children and parents have with the product, ensuring the app feels intuitive, joyful, and effortlessly easy to explore.
Taimur
Video Editing Lead
Taimur is a post-production specialist with over 7 years of experience in video editing and creative strategy, with a strong focus on AI-driven video production. Based in Pakistan, he has worked with brands across the wellness and mobile app industries, creating content that is both visually compelling and performance-driven.
At Unomundi, Taimur leads video production, bringing Una's world to life through edited content that holds children's attention and keeps them coming back to explore more.
Our Values & Principles
At Unomundi, our values and principles guide every decision we make. They shape how we design safe and meaningful experiences for children, how we work together as a team, and how we earn the trust of families, schools, and partners. They reflect the kind of company we are building and the standards we hold ourselves to as we grow.
1. Safety & Care
The Safety of Children is Inviolable.
Children’s well-being always comes first. We never trade safety, privacy, or dignity for engagement, growth, or profit. This principle overrides all others.
We design every interaction deliberately, especially our technology and AI systems. Our experiences are built to be age-appropriate, emotionally safe, and carefully considered.
2. Curiosity & Wonder
We believe curiosity is how children learn and grow. We design experiences that invite exploration, celebrate discovery, and encourage questions without judgment.
We embrace the joy of learning, even when it’s messy or challenging. By nurturing curiosity and wonder, we help children develop a lifelong interest in the world and the people in it.
3. Integrity & Transparency
Trust matters, especially when children are involved. We operate in reality, not optics, and communicate with honesty and clarity.
We share what is true, whether it concerns progress, challenges, or mistakes, because trust is built through visibility. We give credit where it is due and never claim what is not ours.
We act with conviction and self-respect while remaining open and humble. We do not reward manipulation, bullying, or bad-faith behaviour. When something is broken, we fix it.
4. Candour & Growth
We believe honest feedback is a form of care. We say the hard things with kindness and address issues directly, without blame or politics.
We learn from both success and failure. Growth comes from reflection, ownership, and the willingness to improve continuously.
5. Integrity & Transparency
We value different perspectives, backgrounds, and ways of thinking, and design experiences that reflect this diversity. We use power responsibly in storytelling, design, and representation. Through multiple levels of expert reviews, we ensure our curriculum honours every culture we engage with, avoids imposing our own worldview, minimise bias, and treats every child with dignity and fairness.
We respect cultures by actively working to identify and eliminate bias, including narrative defaults that assume one region's experience is universal. We partner with cultural experts to ensure every story is told with accuracy, nuance, and respect.
Respect also means respecting each other’s time, listening carefully, and working together toward shared goals. We unite around what connects us rather than what divides us.
6. Excellence & Agility
Unomundi is built as a serious, fast-moving startup. We believe in continuous progress and take ownership of the work we commit to.
We finish what we promise, use time intentionally, and do not leave problems or people hanging. We move with urgency, learn quickly, and raise the bar as we grow.